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Nearly half of the homebuyers in 2018 looked at properties online before doing anything else. With this many homebuyers looking at online marketing strategies, it’s no wonder why marketing when selling a home is so important.

Marketing your home properly when you’re looking to sell it is pertinent. If you’re looking to make an impression, we can help you make a lasting one.

Keep reading if you want to learn some of the best strategies for marketing your home. We’ll help you draw attention to your property and make a sale in no time.

1. Take Amazing Photos

One of the very first things that your potential buyers want to see is what your home looks like inside and out. A bad batch of pictures can ruin the entire property for some buyers.

If you feel like you can’t handle the photography, you should consult your real estate agent or hire an experienced real estate photographer. 

Just make sure that your home is decluttered and your yard is freshly done. You want to make sure that your home is looking the best for its close-up.

2. Use Social Media

When you’re looking to sell your home, you need to use social media to your advantage. Social media is very effective when it comes to getting the word about different subjects out. You can use this to your advantage when it comes to selling your home. 

If you plan out entertaining and gorgeous content, you’ll be sure to rack up viewers. Consider utilizing social media outlets such as Facebook and Instagram to target people looking to buy or sell homes in your area. You can also use your professionally shot photos and videos to engage your social media followers.

Whatever you decide, be sure to include hashtags and a location to draw in buyers online.

3. Put Out a Sign

Putting out a ‘for sale’ sign may seem old-timey, but it helps people in the area see that your home is on the market. Someone in your city may be looking to upsize or downsize without moving very far. Your house could become theirs if they see that it’s on the market.

Putting the sign out may be the thing that gets your home in the mind of your future buyer.

Make sure that the sign is visible and surrounded by a beautifully done yard. You want to wow the people passing by.

4. Post an Online Tour

As we mentioned before, online marketing is the way to go these days. Convenience is an important factor for many consumers. Your selling your home is included in this.

By posting an online tour, you’re giving viewers a taste of what the layout and flow are like in your home. Sometimes pictures can make understanding the layout of a home more difficult than it should be.

Consider hiring a professional videographer to shoot their home and make a custom video showcasing all of the home’s best features. 

Having a video will make this much easier for your viewers.

5. Stage Your Home

When you’re taking pictures, shooting videos, or hosting open-houses, you need to make sure that your home is staged. Staged homes are much more attractive to buyers because they give them an idea of what the home looks like when it is set up.

By staging, you’re letting the buyers see your home as theirs. They don’t have to use their imagination.

During listing consultations, your real estate agent should offer expert advice on what to do to make sure that you’re putting your home’s best foot forward.

6. Make a Perfect Description

When you’re building your home’s description online, you want to make it the best that it can be. Viewers read descriptions to get a feel for how the home and neighborhood are overall

The description is where you can let your home’s character shine. Highlight your favorite features and let the readers know about schools that are close by.

A great description can draw more buyers in. The better it is written, the more compelled readers will be to look at pictures and videos. For example, the Tri County Team includes a former English teacher, so our descriptions are carefully crafted to draw buyers into their home. We pride ourselves on knowing the best way to highlight all of the features important to today’s buyers.

7. Point Out Recent Upgrades

One of the best things you can do is make a note of recent upgrades in your home. Buyers love to hear that there’s new flooring, updated appliances, and new fixtures.

Make sure to highlight the best upgrades and give your buyer comfort in the fact that they would be buying an aged house.

Upgrades let your buyer know that they won’t have to go out and spend a couple of thousands of dollars on repairs within their first month of owning the home. You should also note when the last time other appliances were replaced. These timestamps can give your potential buyer a better idea of what they’re getting themselves into.

8. Make Repairs or Credit the Buyers

If there are some things that you or someone else has found wrong with your home, you should make sure that you address them. You should make the necessary repairs if you can, but you could also credit the buyer.

Crediting the buyer takes money off of the asking price so that the buyer can use those extra funds to make a repair. Credits are great for those who want to make a quick and painless sale.

Otherwise, making a repair can actually give more value to your home. More value means that you can sell your home for more.

9. Create a Take-Home Flyer

Those who are coming to see your house may want to take something home to remember the property.

Making a take-home flyer with pictures and highlights is great. They’ll have something tangible to have with them so that your home is on their mind. At Tri County, we can create custom flyers for your home that will ensure buyers remember all the best features of your home.

You can also send visitors home with multiple flyers so they can show any friends who are looking to buy.

 10. Choose Your Real Estate Agent Carefully

While you’re going through the process of marketing your home, you need to get the help of a real estate agent. If you’re located in Pennsylvania (specifically in Bucks County, Montgomery County, or Philadelphia), our team can help you with your home staging and home buying process. 

Whether you’re a buyer or a seller, our Tri-County Team can assist you with every step. Feel free to contact us so that we can help you with your home needs.

If you’re about to put your home on the market, take a look at our home-selling checklist.

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